- William L. Skimmyhorn
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William L. Skimmyhorn
Non-traditional students disproportionately enroll in institutions with weaker graduation and earnings outcomes. One hypothesis is that these students would have made different choices had they been provided with better information or supports during the decision-making process. We conducted a large-scale, multi-arm field experiment with the U.S. Army to investigate whether personalized information and the offer of advising assistance affect postsecondary choices and attainment among non-traditional adult populations. We provided U.S. Army service members transitioning out of the military with a package of research-based information and prompts, including quality and cost information on a personalized set of matched colleges, messages targeted at addressing veteran-specific concerns or needs, and reminders about key stages in the college and financial aid application process. For a randomly selected subset of the experimental sample, we also provided service members with opportunities to connect with a college advisor. We find no overall impact of the intervention on whether service members enroll in college, on the quality of their college enrollment, or on their persistence in college. We find suggestive evidence of a modest increase in degree completion within the period of observation, with these impacts mainly driven by increased attainment at for-profit institutions. Our results suggest that influencing non-traditional populations’ educational decisions and outcomes will require substantially more intensive programs and significant resources.
The Post-9/11 GI Bill allows service members to transfer generous education benefits to a dependent. We run a large scale experiment that encourages service members to consider the transfer option among a population that includes individuals for whom the transfer benefits are clear and individuals for whom the net-benefits are significantly more ambiguous. We find no impact of a one-time email about benefits transfer among service members for whom we predict considerable ambiguity in the action, but sizeable impacts among service members for whom education benefits transfer is far less ambiguous. Our work contributes to the nascent literature investigating conditions when low-touch nudges at scale may be effective. JEL Classification: D15, D91, H52, I24